Triggering off a new round of price war in the roaming and STD segments for mobile telephony, leading mobile operator Bharti Airtel on Monday slashed STD and roaming tariffs by 43 per cent benefiting its 62 million customers.
Taking an aggressive posture to tap this huge potential segment, the company announced a reduction in STD rates by 43.39 per cent to Rs. 1.50 a minute from the earlier Rs. 2.65 a minute.
The new tariffs would be effective from April 30 and would be available for both pre- and post-paid users.
According to the announcement made by the company President and CEO, Manoj Kohli, and President, Mobile Services, Sanjay Kapoor, roaming charges for incoming calls would be cut to Re. 1 a minute from Rs. 1.75 a minute, a reduction of 42.85 per cent. Now, Airtel customers, while on roaming would be able to make local calls at Re. 1 a minute and an STD call at Rs. 1.50 a minute.
The move is expected to trigger a similar trend among all cellular operators like Vodafone Essar, Reliance Communications and Tata Teleservices to get a bigger chunk of the market share.
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